The 2016 MediaTech Conference

Please RSVP:

From the White House to your house;

Meet the new wave of digital and media insiders 

Official Partners

The U.S. Embassy in Israel, Mellman group, PBS (Public Broadcasting Service), Subject Matter, JVP Media, JVP Bakehila, E4E, Givat Haviva, Hasadna

The States of Minds 2016 MediaTech Conference, a half-day event and individual programs throughout the week,is a platform that will include new and cutting edge approaches to engage diverse audiences through workshops, conferences, discussion panels, and training sessions led by U.S. experts who will crack the code on the role of new media in the 2016 American presidential elections.

This year’s MediaTech conference will be expanded with the involvement of leading innovative media, polling, and digital communication experts from the United States. Speakers will cover topics including traditional and digital media, data analysis, online marketing, entrepreneurship, media’s use in community and youth empowerment and the power of storytelling 

Events include the MediaTech Conference and additional programs which will be conducted in selected cities in Israel and scheduled from March 1 to 4, 2016.

Jerusalem Venture Partners (“JVP”) is an internationally renowned venture capital fund based in Israel. Established in 1993 by Member of Knesset, Dr. Erel Margalit, JVP has raised to date over $1 billion and has been ranked as one of the top-ten consistently performing VC firms in the world. JVP has built over 120 companies, leveraging a broad network of partners and market expertise to help companies to become global market leaders. JVP has enjoyed 29 notable exists – 12 IPOs and 17 M&As – for a total transaction value of more than $20bn. JVP’s current investment focus includes cyber security, big data, enterprise software, next-generation storage, mobile and IoT. JVP invests in all stages, from seed to late stage transaction and is renowned for its hands-on approach and strong ties to a host of industry leading companies.


The Center for a Shared Society at Givat Haviva aims to build an inclusive, socially cohesive society in Israel by engaging divided communities in collective action towards the advancement of a sustainable, thriving Israeli democracy based on mutual responsibility, civic equality and a shared vision of the future.
Givat Haviva is a non-profit organization founded in 1949 by the Kibbutz Federation.


Educating for Excellence (E4E) is a leading educational organization providing opportunities for excellence among children and youth from lower socio-economic peripheral communities throughout Israel. E4E operates 38 Educational Excellence Centers nationwide, catering to more than 2,000 elementary to high school students. E4E’s excellence program is based on a proven holistic approach that places undeserved children on an excelling path on all levels - academically, socially and personally. E4E’s intensive, top-notch program accompanies each child for over 10 years, 4 days a week and during vacations, starting in 3rd grade onward.


The Public Knowledge Workshop (“Hasadna”) is a volunteer based, technological, non-profit organization that advocates and actively develops web applications to open government data and make it and accessible to the public. Our philosophy is that public information becomes truly useful when it is accessible to all and creates action. Our tools, such as Open Knesset, Budget Key and Anyway, promote governmental transparency and accountability, foster ongoing public participation in political processes, and create evidence-based civic action. Our young “civic coders”, leaders in the Israeli “ Start-Up Nation”, contribute over 1.5 million NIS worth of expert hours annually. Founded in 2011, Hasadna has already received the “ Midot” effectiveness prize for 2013. 


Bakehila’s Mission: To break the cycle of poverty, empower Jerusalem communities and foster a network of young social leaders in Israel by promoting civic responsibility, equal opportunity and social mobility. Bakehila operates integrative educational programs inside schools and community centers, designed to help children and  youth  from  struggling communities reach their full academic  and personal potential. Offering classroom assistance, after-school enrichment and personal development opportunities, Bakehila is focused on closing the educational gap in Israel. Bakehila works hand-in-hand with local authorities and communal leaders to inspire responsibility and cooperation within the community in order to ensure long term sustainability.

When:  March 2, 2016 from 2 p.m. to 5.30 p.m.

Where: Cinematheque Tel Aviv, Hall 5 -Shprintsak St 2, Tel Aviv-Yafo

Who: Up to 60 attendees  invited by U.S. Embassy, the American Center, JVP Media, Israeli Chamber of Commerce, and leading individuals in the relevant fields.  Participant demography:  U.S. and Israeli governmental agencies; business organizations; tech industry, media, communication and film professionals; academics; law firms; Non-Governmental Organizations; and civil society.

What: Sessions will focus on strengthening the capacity of the participants through the acquisition of new skills to build innovative strategies and communication methodologies, digital campaigns, data analysis, and  technology solutions and to confront and address key issues.

U.S. Speakers

Toby Chaudhuri is Vice President, Strategic Communications and National Partnerships at Public Broadcasting Service (PBS). Mr. Chaudhuri joined PBS as Vice President, Strategic Communications and National Partnerships in 2014, following his role at the White House, where he advised on race-based initiatives and global democracy for the U.S. State Department. Now on the PBS Station Services team, Mr. Chaudhuri connects local member stations with national constituencies to support PBS Station Services’ Community Engagement, Organizational Capacity and Leadership Development Initiatives.

Mark Mellman is one of America’s leading public opinion researchers and communication strategists. CEO of The Mellman Group, a polling and consulting firm whose clients include leading political figures, Fortune 500 companies, and some of the nation’s most important public interest groups. Mellman has helped guide the campaigns of 26 U.S. Senators, 10 Governors, over 24 Members of Congress, and numerous state and local officials.   Furthermore, Mellman was chief strategist and pollster for Yair Lapid’s stunning rise from zero seats in the Israeli parliament to the country’s second largest party, in just one year. 

Carlos Roig is Executive Vice President at Subject Matter.  Based in Washington D.C., Subject Matter is a communication agency with extensive legislative, policy, advertising, and media expertise.  Carlos Roig leads strategic initiatives for Subject Matter and its clients. He built the firm's first Digital Media Strategy unit and directed the Content and Media teams before moving into his current company-wide role. He is a frequent public speaker on the intersection of journalism, advertising and strategic communications. Previously, Carlos spearheaded the systematic development of niche-targeted online communities at USA Today. He was a key player in the transformation of USA Today’s newsroom, training journalists in the art and science of online community building and social media. He also directed the news organization’s full digital coverage of the 2008 presidential campaign, election and inauguration. He is a recipient of the Teaching Excellence and Service Award for his curriculum development and instruction in Georgetown University's graduate journalism program.

Israeli Speakers

Shevy Korzen, CEO of Hasadna. Shevy Korzen holds a B.A. in Economics and Business Administration from the Hebrew University, as well as Computer Science from Tel Aviv University and an MSc in Migration Studies from the University of Oxford. Shevy was formerly the Executive Director of the award winning Hotline for Refugees and Migrants and joined the Public Knowledge Workshop in April 2014 as Executive Director. Named one of Israel's top civic actors by The Marker, Israel's leading financial daily, Shevy brings over 20 years of non-profit management and social change experience to the position. 

Yael Yabes, Deputy Director, JVP Bakehila – Leading Social Change. Originally from Uruguay, Yael has a rich background in the field of informal education and program development and management. Yael currently serves as Deputy Director of Bakehila, working closely with the CEO to develop the organization as a leading force in its field. She is primarily responsible for all of the organization’s year of service operation and alumni programming as well as spearheading her own initiative - The Center for Educational Growth, a special division offering training and guidance to other organizations and promoting after-school enrichment to schools across the country.

U.S. Presidential Elections (2:00 pm – 3:25 PM)

Keynote Address

Mark Mellman – 25 minutes

The Role of Social Media and Technology in the 2016 U.S. Presidential Elections  - 40 minutes
Format : Panel Discussion  
Experts:  Toby Chaudhuri, Mark Mellman,  Carlos Roig

US experts in media, data analysis, and communications will address the role of social media and technology in the 2016 U.S. presidential elections

Mr. Chaudhuri will address special remarks on on how smartphones will change the 2016 presidential race  (25 minutes)                                                                                                                                                          
“The new mobile reality is changing the state of news and advertising, and it will also change the dynamic of American politics” ~ Dylan Byers 04/01/15

Expert: Toby Chaudhuri, Format: TEDTalks  (25 minutes)
Beginning with the 1996 elections, the United States has been at the forefront in the use of technology in political campaigns. In each election cycle, technology looms larger and larger as a crucial part of campaigns, and 2016 will continue the trend. The technology revolution will be one of the most important elements in the 2016 political campaigns, allowing candidates to know more than they were able to before, and more quickly than could have been imagined just 10 years ago. They now can access quickly and effectively how the electorate, by individual demographic, is responding to their speeches and positions,  increasing their ability to get their message out unfiltered and directly to supporters and to tailor, and customize, their messages practically for each potential voter. In 2016, huge advances in media and technology  will result in the largest impact yet of social media on who ultimately becomes President of the United States. 

Community and Youth Empowerment Session

Digital Methodology and Strategic Communication - 30 minutes
Expert: Carlos Roig - Format: TEDTalks
Mr. Roig will discuss how organizations or companies can use a variety of online platforms to tell powerful stories that break through. In 2016, organizations no longer need to rely solely on “pitching” to media outlets to tell their story. They can become publishers and distributors of their own news and content. Best practices will be explored for using platforms, content strategies, and distribution approaches to reach the most important audiences.
Effective Ways to Connect With the Millennial Generation - 30 minutes
Experts: Bakehila representative, Toby Chaudhuri, Mark Mellman, Carlos Roig - Format: Panel discussion
This panel will discuss ways to build social strategies, capitalize on digital campaigns, and create a database of donors to engage them to take effective action. 

Data Analysis - 25 minutes
Expert: Shevy Korzen, Mark Mellman, - Format: TEDTalks -  Panel Discussion                                                                                                                                                         Mr. Mellman will communicate how data analysis can strengthen dialogue among individuals, NGOs, and governmental agencies, and how stronger data assessment can shape better policies. 

From the White House to Your House - 25 minutes
Expert: Toby Chaudhuri, Format: TEDTalks
Digital media in the White House – Government to citizen relations via digital media.

Closing Remarks

5:25 pm – 5:30 pm