Media & Technology Platform

Film Discussions & Video Conferences

We are very honored by the FICC for hosting the first annual States of Minds Media & Technology Platform, and we are thankful to have been given the opportunity to partner with one of the most prestigious Israeli business organizations.

The FICC was founded in 1919 as an independent and non-profit entity.
Regarded as one of the most influential business organizations in Israel, the FICC is the leading economic organization representing the trade and service sector, the largest sector in Israel.

The FICC serves as a roof organization to over 5000 businesses and organizations operating in more than 120 divisions: export, import, trade, real estate, financial and business services. The organization encompasses six regional Chambers of Jerusalem, Haifa, Beer Sheva, Eilat and Nazareth.

In the last decade, the FICC led several domestic and international sectorial challenges:

  • The reduction of Purchasing Tax.
  • Abolishing import barriers and opening the market to competing imports.
  • Advocating policy changes in standardization requirements and reducing import barriers.
  • Petitioning against strikes initiated by employees of essential public services.
  • Succeeding to reduce corporate taxes.
  • Campaigning to reduce market monopoly.
  • Amendments and equality in the Tender Act Law, enabling more equal opportunities for small and medium enterprises.


Anti-Piracy in Pro-Piracy Environments
Downloading and illegal streaming is common, and little is being done to stop it, to the dismay of the film industry.

Anti-Piracy and New Technology
How governments can regulate new Internet technology to protect the established film industry and how the industry needs to embrace technologies to offer their consumers the best services while ensuring that artists still receive compensation and continue to stay in the business and flourish.

 Platform for Disruptive Technologies and the “Creative Economy”   
What is disruptive technology?  Who is involved? What is its influence in creating or destroying the economic value in the film industry? How can the Internet reshape the media production industry and create a more efficient distribution system?


Prof. Braverman, Israeli economist and politician, is a member of the Knesset for the Labor Party and Chair of the Economic affairs Committee for the Labor Party. Between 2009 and 2011, Prof. Braverman served as Minister of Minorities. 

Shmulik Duvdevani, Ph.D. Film and Television, Faculty of the Arts, Tel Aviv University, Ramat Aviv, Israel.

Ze'ev Lavie, Deputy Director of International Relations Division, FICC.

Franck Melloul, i24News CEO, Tel Aviv, Israel

Yoram Morad, ‎Director of the Digital Diplomacy Department, Ministry of Foreign Affairs of Israel.

Ronnie Reiber, Director of International Relations Division, FICC.

Oron Shamir, Israeli film blogger, 

Michael Sherman, Lawyer, Washington, DC, USA.

Jan Van-Voorn, Regional Director for Content Protection – EMEA, Motion Picture Association of America. 


Discussion Panels | Professional Sessions

The Media and Technology platform focused on developments within the media and technology industries.  Seven experts were invited to address the relevant topics and to provide their perspectives related to their fields. 
Professor Avishay Braverman, as Chairman of the Economic Affairs Committee of the Knesset, opened the Media and Technology platform. In his opening remarks, he spoke about the state of Media and Technology in Israel and expressed Israeli perspective on promoting the Creative Economy.


Shmulik Duvdevani

is a researcher at Tel Aviv University and Film Critic for various major newspapers, internet sites, and radio stations including Ynet, Ha'ir, Israel Broadcast Association, and more. In addition he is the Film advisor for the Israel Association of Community Centers. 


Duvdevani introduced Life in a Day, a crowd sourced drama/documentary film. Comprising an arranged series of video clips selected from 80,000 clips, this film was submitted to the YouTube video sharing website. These clips show respective occurrences from around the world on a single day, July 24th, 2010. Duvdevani elaborated on crowd sourcing and on how media, combined with technology, increases the level of global collaborative creativity.

Franck Melloul

is a personality in politics and the media. Former Communication Adviser to the Prime Minister, Dominique de Villepin, he was Director of Strategy, Research and International Business Development of the merged company Audiovisual Exterieur de la France. Currently, he is the CEO of the international chain information for Israel i24news.

Melloul presented on the impact of online media on global interrelatedness and the alternative perspective that i24News is bringing forth about the Middle East. "In English, French and Arabic, i24news is dedicated to presenting another voice from the Middle East, based on the twin pillars of independence and openness. i24 seeks to connect Israel to the world and the world to Israel."

Jan Van-Voorn

has been working in the IPR Enforcement Field for more than 10 years. Prior to this, he was a Police Officer in the digital field. He started at the Dutch Content Protection Group "BREIN" and has led a team of Internet Investigators and experts. Currently, he is preparing and leading the Motion Picture Association's Enforcement Hub in Europe, The Middle East, and Africa. He liaises with the several Content Protection Organizations, Partner Programs, and Law Enforcement Agencies in the region to deploy the global enforcement strategy.

Van-Voorn addressed the following topics on the MPAA’s Anti-Piracy programs in the EMEA:
•    The EMEA Enforcement Hub
•    Legal actions in the EMEA
•    Advertising on illegal sites
•    Advertising companies in Israel

Oron Shamir

Founder and Editor of, one of Israel's leading and most influential film blogs (blogs., is former film critic, writer, and editor of the cinema section in the popular magazine City Mouse. Shamir recently joined an initiative of Lev Cinema for alternative film screenings, and is a film lecturer in many other places. An autodidact in the art of cinema, Shamir is currently writing his first feature film, a dark comedy, with the support of The New Fund for Cinema and Television.

Shamir’s lecture focused on Anti-Piracy in Pro-Piracy Environments, and expanded on alternative solutions where the audience could gain access to media content, while the government regulates the industry and protects the media professional’s rights.